COMEDY CENTRAL: SHART WEEK PROMO

ROLES: DESIGN & ANIMATION

Comedy Central decides to make a parody stunt for Shark Week, called Shart Week. It will be a week of nonstop episodes all about poop and fart jokes, all shart humors. My role is to come up with a parody logo of Discovery channel's Shark Week. Initial direction was to make shark fin into cartoon poop silhouette. ( ...shit-lhouette? ) But with it looking too much like ice cream in black and white form, and the fact it's shit & fart, not just shit. We decide to go with splatter look. What you're seeing here are the results. 

Here are the final logos & some of the logo explorations during the creative process. (I'm good at drawing poops?)